Sky and NOW Launch Pop-Up Bonfire Night TV Channel for Anxious Pets

Firework season is upon us, and while we might enjoy the dazzling displays, our four-legged friends often find them terrifying. The loud bangs and flashes can trigger anxiety in many dogs, leaving them stressed and scared. But fear not, fellow dog lovers! Sky and NOW have teamed up with Dogs Trust to create a pawsome solution: a pop-up TV channel dedicated to keeping our canine companions calm during this noisy time.

Introducing the "Bonfire Night" channel, a collection of feel-good films designed to soothe and distract your dog. Available on Sky channel 310 and NOW Cinema from November 1st to 6th, this carefully curated selection of movies will help create a relaxing atmosphere in your home. Think classics like E.T., Shrek, and the Bridget Jones trilogy, alongside modern hits like Barbie and Anyone But You. With comedies, heartwarming tales, and familiar favorites, there's something for every dog (and owner!) to enjoy.

Why movies? Experts at Dogs Trust recommend feel-good, familiar content to help dogs relax. When you're calm and entertained, your dog is more likely to feel at ease too. So grab your furry friend, snuggle up on the sofa, and enjoy a movie marathon that will keep those firework fears at bay.

But wait, there's more! Sky TV has even added a "bark" voice command to their Sky Glass and Sky Stream remotes. Just say the magic word, and you'll be directed to the "Bonfire Night" collection. How cool is that?

And for those extra anxious pups, vet and broadcaster Dr. Scott Miller offers some helpful tips:

• Stay upbeat: Your dog will pick up on your mood, so keep things positive and cheerful.
• Keep pets active: A tired dog is a relaxed dog, so make sure they get plenty of exercise during the day.
• Create a calm atmosphere: Close the curtains, dim the lights, and put on some soothing music or the "Bonfire Night" channel.
• Set up a safe space: Provide a cosy den where your dog can retreat if they feel overwhelmed.
• Consider calming aids: Talk to your vet about calming products like diffusers or sprays.

This Bonfire Night, let's make sure our furry friends feel safe and loved. With Sky, NOW, and Dogs Trust on our side, we can create a calm and comforting environment for everyone to enjoy. So grab the popcorn, cuddle up with your canine pal, and let the movie marathon begin!