Greggs Goes Gold: Pastry-Inspired Jewellery Collection Launches

In a move that's sure to raise eyebrows and spark a frenzy, Greggs, the beloved British bakery chain, is stepping out of the oven and onto the runway with its first-ever jewellery collection.

Forget diamond rings and pearl necklaces, Greggs is bringing the bling with a 22-carat gold range that pays homage to its most iconic menu items. Think signet rings, sausage roll earrings, and even a jammy heart locket necklace for the ultimate pastry-lover.

This isn't just any fast-food merch, though. The collection, aptly named "Baked in Gold," has been designed by renowned Brit artist Dion Kitson, often referred to as the Birmingham Banksy. Kitson's unique touch transforms humble baked goods into wearable works of art.

"When Greggs asked me to turn their most iconic menu items into jewellery, it made sense, it's right up my street," Kitson said. And we couldn't agree more!

From patterned earrings representing both meat and vegan sausage rolls to a Greggs-logo embossed ring, the collection is a playful nod to the brand's heritage.

The limited-edition range will be available online from Friday, coinciding with London Fashion Week's 40th anniversary. So, whether you're a die-hard Greggs fan or simply looking for a unique statement piece, get ready to add some golden pastry-inspired bling to your jewellery box.

This unexpected move from Greggs proves that fashion and food can, in fact, be a match made in heaven. It's a testament to the brand's ability to stay relevant and connect with its audience in surprising and delightful ways.

So, next time you're grabbing a sausage roll, remember, you could be wearing one too!